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The secret project they are working engineers Google, concentrated on mobile phones, should not replicate the pace of Apple, that with the iPhone entered the telephony. The philosophy is different: Google is working on a platform to extend its dominion over online advertising to mobile phones.

It is a small market, for now, but with margins of considerable growth. Indeed, "the heart of Google will be an operating system for mobile phones based on open source operating system Linux," says the New York Times in giving the news, supported by views of analysts and professionals.

There will thus be a new software rather than hardware, according to analysts and the colossus of Mountain View would not make the phone at home, but will work alongside the producers. The first device could already enter the market next year. The news radically change the scenario. Meanwhile confirms what was said by Google CEO Eric E. Schmidt, namely that the mobile phone market represents the biggest growth opportunities for the company. According confirms the trend of the Internet with mobile phones on landing on advertising and new business models.

The American newspaper says that the cost of the phones that support Google software could be at least partially paid for by advertising that will be on the screen. Finally, it changes the competitive landscape: Google will not be competitor Nokia, Samsung, Sony Ericsson or Apple, but mobile operating systems, like Windows Mobile from Microsoft. Not only that, the arrival of advertising with figures on the phone leaves considerable room for different scenarios and business models involving, on the first floor traders.